Image manipulation is nothing new and the fashion and design worlds have been using technology for long time now for compositing, illustration, retouching and colour correction.

At Delevert, we want to be transparent about our images and any use of AI or image manipulation:

• We may from time to time use AI to create, or help create some of our campaign imagery, this might include model generation and image manipulation. We believe that by using AI openly and responsibly it can help to convey our creative intention.
• We will not currently use AI to generate images of our products either on their own or within other images. We believe that our customers deserve to see the product as close to reality as we can possible get. We may include some small amounts of retouching where necessary - this will be limited to the removal of dust etc from chosen image. We will not use retouching to add to the product.
• Our approach will always be product first - any composited final images that include product will have been created from a product original.
• Beyond retouching to correct elements such as make up, etc we will not correct any of the original models' physical features.

As a "hand made" brand it is important to us that we remain authentic and true to our craft and our customers. We hope you understand.